Pioneer Strategies wins MarCom Award for After the Republic web video ad
[January 18, 2021] — Pioneer Strategies recently won a Gold MarCom Award in the Digital Media – Web Video – Marketing category for a 30-second web video ad promoting After the Republic, a thriller novel. The ad captures how the book, which was published in 2015, reflects the turbulent events of 2020, including: looting and violence in the streets, citizens ordered to stay in their homes, empty shelves in stores, federal Homeland Security police patrolling our streets and citizens forced to defend themselves and their families. Pioneer Strategies’ account executive, Zach Drennan, produced the video, and Troy W. Hudson performed the voiceover.
Pioneer Strategies’ President, Frank Williams, authored After the Republic and its sequel, Convergence. The books tell the story of Joshua Winston, a reluctant leader who must lead a group of Americans determined to survive after the American republic comes crashing down overnight.
“When I re-read my two books last year, I was floored by the number of specific events from the stories that were happening in real life in 2020, albeit for different reasons,” said Williams. “This ad connected what people were seeing on the news to what they could read in the pages of After the Republic and Convergence, and Zach did an excellent job of bringing those images to life.”
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. For more information, visit https://marcomawards.com.