Insights
Credibility and Your Business’ Reputation
by Frank L. Williams In my last post, I touched on the importance of credibility. Credibility can be defined as the quality of being trusted and believed in or the quality of being convincing or believable. This column focuses on how a business’ reputation and credibility are interdependent and how they impact a business’ brand. If you are in business, there are (hopefully) a…
Read MoreWhat is Credibility and Why Does it Matter?
by Frank Williams Public relations and communication professionals will tell you that establishing, building and maintaining credibility is one of the most frequently mentioned purposes of a public relations program. I’ve heard about the importance of credibility ever since my first public relations classes at N.C. State (longer ago than I want to admit). But…
Read MoreCornerstone or Afterthought?
by Frank L. Williams A cornerstone can be defined as an important quality or feature on which a particular thing depends or is based. For a public relations program to be truly effective, it must be a strategic cornerstone that helps leaders guide an organization’s decision-making, not an afterthought that only receives sporadic attention when the…
Read MoreGet Out of The Weeds and Resist the Tyranny of the Urgent
by Frank L. Williams Anyone who has ever managed a business or other organization has likely fallen victim to what has been described as the “tyranny of the urgent.” This term is used to describe situations in which leaders become so consumed putting out fires or responding to the next phone call, meeting, email or…
Read MoreThings to Consider As You Evaluate Your Marketing Communication Program
by Frank L. Williams Click here to view this as a printer-friendly PDF. This Tuesday I was the featured 10-minute speaker at the Southport-Oak Island Chamber of Commerce’s afternoon business connections event. My topic was things to consider as you evaluate your marketing communication program. Below is a brief outline of the topics I touched…
Read MoreA Sign of the Times: How People Find and Interact With Businesses in the Digital Age
by Frank L. Williams A couple of weekends ago, my significant other and I were en route from Charlotte to Wilmington on U.S. 74. As we arrived in Monroe, we were contemplating where to eat a late breakfast. Our preference was a decent sit-down breakfast at a restaurant that was not part of a national…
Read MoreRemember Your Focus: All That Glitters is Not Gold
by Frank L. Williams It has been said that “If you chase two rabbits, both will escape.” This is a lesson I’ve learned during my more than 15 years in business, although it can be difficult to apply. Sometimes it seems like I keep learning it over and over. This lesson is about knowing where to…
Read MoreWill You Realize Your Vision in 2017?
by Frank L. Williams At its heart, leadership is about two things: vision and influence. As a leader, you are charged with leveraging your influence to rally your team around a positive vision for your organization’s future. First, let’s discuss influence. Influence is not about your position or title. It’s not about where you sit…
Read More15 Years? Hard to Believe!
Yesterday, we held a ribbon-cutting to celebrate 15 years in business. It’s hard for me to believe that much time has passed since I started Pioneer Strategies. On the one hand, it seems like it was yesterday. On the other hand, it’s almost like I don’t remember ever doing anything else. Our first client in…
Read MorePlanning for PR Impact: The Right Tools for Your Strategy
by Frank L. Williams In last month’s article, I continued my series on Planning for Impact by discussing how to identify strategies to achieve your desired outcomes. As a refresher, planning for impact means that, instead of starting with desired outputs such as sending a certain number of press releases or posting a certain number…
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