Public Relations
Planning for PR Impact: Defining Your Desired Outcomes
by Frank Williams In my most recent article, I discussed the importance of planning for impact. By this I mean that instead of starting with desired outputs, such as sending a certain number of press releases or posting a certain number of items on Facebook, you should begin by discussing your desired outcomes. Put another way,…
Read MorePlanning for Impact
by Frank Williams Over the years, I’ve heard clients and colleagues offer a number of reasons why they want to engage in a public relations or marketing communication campaign. When I ask about their goals, the responses often center on outputs like sending a certain number of press releases, posting a certain number of items…
Read MorePublic Relations: A Strategic Cornerstone, Not an Afterthought
by Frank L. Williams In last month’s column I focused on the fact that public relations should be a leadership function within an organization. The prior month’s column sought to dispel a few misconceptions about PR. Today’s column will further connect the dots between those two issues by touching on a common misconception many organizational…
Read MorePublic Relations: A Leadership Function
by Frank L. Williams My previous column, entitled A Few Misconceptions About Public Relations, ended with the following statement: “Effective public relations does not begin with tactics like writing a press release or a speech; it is a strategic function that begins in the boardroom, where organizational strategies are developed and leadership decisions are made.”…
Read MoreA Few Misconceptions About Public Relations
by Frank L. Williams Over the years, I have heard numerous misconceptions about what public relations is and is not. Some people with whom I have talked view public relations as merely “free publicity;” others characterize PR as “spin.” One person said PR was “just public speaking,” while others believe the public relations profession centers…
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