Posts by Frank L. Williams
Things to Consider As You Evaluate Your Marketing Communication Program
by Frank L. Williams Click here to view this as a printer-friendly PDF. This Tuesday I was the featured 10-minute speaker at the Southport-Oak Island Chamber of Commerce’s afternoon business connections event. My topic was things to consider as you evaluate your marketing communication program. Below is a brief outline of the topics I touched…
Read MoreA Sign of the Times: How People Find and Interact With Businesses in the Digital Age
by Frank L. Williams A couple of weekends ago, my significant other and I were en route from Charlotte to Wilmington on U.S. 74. As we arrived in Monroe, we were contemplating where to eat a late breakfast. Our preference was a decent sit-down breakfast at a restaurant that was not part of a national…
Read MoreRemember Your Focus: All That Glitters is Not Gold
by Frank L. Williams It has been said that “If you chase two rabbits, both will escape.” This is a lesson I’ve learned during my more than 15 years in business, although it can be difficult to apply. Sometimes it seems like I keep learning it over and over. This lesson is about knowing where to…
Read MoreWill You Realize Your Vision in 2017?
by Frank L. Williams At its heart, leadership is about two things: vision and influence. As a leader, you are charged with leveraging your influence to rally your team around a positive vision for your organization’s future. First, let’s discuss influence. Influence is not about your position or title. It’s not about where you sit…
Read More15 Years? Hard to Believe!
Yesterday, we held a ribbon-cutting to celebrate 15 years in business. It’s hard for me to believe that much time has passed since I started Pioneer Strategies. On the one hand, it seems like it was yesterday. On the other hand, it’s almost like I don’t remember ever doing anything else. Our first client in…
Read MorePlanning for PR Impact: The Right Tools for Your Strategy
by Frank L. Williams In last month’s article, I continued my series on Planning for Impact by discussing how to identify strategies to achieve your desired outcomes. As a refresher, planning for impact means that, instead of starting with desired outputs such as sending a certain number of press releases or posting a certain number…
Read MoreChick-fil-A’s drive-thru social media clinic
Last week, I decided to grab lunch at the Chick-fil-A drive-thru on Oleander Drive in Wilmington. When I arrived, I noticed that they were doing something I’ve seen them do a few times: Chick-fil-A team members were standing outside, personally greeting customers and taking orders. I’ve always thought this was a nice touch, so on…
Read MorePlanning for PR Impact: Identifying Strategies
by Frank L. Williams In last month’s article, I continued my series on Planning for Impact by discussing the importance of defining your desired outcomes. Planning for impact means that, instead of starting with desired outputs such as sending a certain number of press releases or posting a certain number of items on Facebook, you should begin…
Read MoreTaking Time to Recharge
by Frank L. Williams In today’s hectic business climate, it can be all too easy to spend so much time at work that you burn yourself out. I don’t just mean physically being at work. If you’re away from the office, but still mentally immersed in every little detail of your job, you are essentially…
Read MorePlanning for PR Impact: Defining Your Desired Outcomes
by Frank Williams In my most recent article, I discussed the importance of planning for impact. By this I mean that instead of starting with desired outputs, such as sending a certain number of press releases or posting a certain number of items on Facebook, you should begin by discussing your desired outcomes. Put another way,…
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