Social Media
Crosby earns Meta Certified Creative Strategy Professional credential
Pioneer’s Kelly Crosby recently earned the Meta Certified Creative Strategy Professional credential. Meta Certification is a credentialing program for digital advertising professionals who demonstrate foundational knowledge and best practices in Meta marketing solutions, including developing effective mobile creative strategy and creative briefs.
Read MoreOwned Media: Don’t Put All of Your Eggs in a Basket Controlled by Someone Else
by Frank L. Williams When I first entered the public relations profession shortly after college, we typically heard about two types of media: earned media and paid media. Thanks to technology-driven changes, social media and owned media have become increasingly prevalent communication tools in recent years. Paid media refers to tools such as traditional advertising…
Read MorePioneer Strategies team members earn Facebook marketing certifications
Four Pioneer Strategies team members have earned certifications as Facebook Certified Creative Strategy Professionals in the past two months: Frank Williams, President Zach Drennan, Account Executive Nick Locke, Social Media Specialist Emma Ericksen, Public Relations Assistant Blueprint Certification is Facebook’s credentialing program for digital advertising professionals who demonstrate foundational knowledge and best practices in Facebook…
Read MoreChick-fil-A’s drive-thru social media clinic
Last week, I decided to grab lunch at the Chick-fil-A drive-thru on Oleander Drive in Wilmington. When I arrived, I noticed that they were doing something I’ve seen them do a few times: Chick-fil-A team members were standing outside, personally greeting customers and taking orders. I’ve always thought this was a nice touch, so on…
Read MoreSmall Business Survey Results: Social Media
This is the seventh installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked to identify all social networking sites they use…
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