Posts by Frank L. Williams
Taking Time to Recharge
by Frank L. Williams In today’s hectic business climate, it can be all too easy to spend so much time at work that you burn yourself out. I don’t just mean physically being at work. If you’re away from the office, but still mentally immersed in every little detail of your job, you are essentially…
Read MorePlanning for PR Impact: Defining Your Desired Outcomes
by Frank Williams In my most recent article, I discussed the importance of planning for impact. By this I mean that instead of starting with desired outputs, such as sending a certain number of press releases or posting a certain number of items on Facebook, you should begin by discussing your desired outcomes. Put another way,…
Read MorePlanning for Impact
by Frank Williams Over the years, I’ve heard clients and colleagues offer a number of reasons why they want to engage in a public relations or marketing communication campaign. When I ask about their goals, the responses often center on outputs like sending a certain number of press releases, posting a certain number of items…
Read MoreWhat is your Focus?
by Frank L. Williams It has been said that ‘if you chase two rabbits, both will escape.” Like many of you, my inner entrepreneur naturally wants to test out any new idea or seemingly good business opportunity that comes along. This could apply to taking on a potential project that is out of our wheelhouse…
Read MorePublic Relations: A Strategic Cornerstone, Not an Afterthought
by Frank L. Williams In last month’s column I focused on the fact that public relations should be a leadership function within an organization. The prior month’s column sought to dispel a few misconceptions about PR. Today’s column will further connect the dots between those two issues by touching on a common misconception many organizational…
Read MorePublic Relations: A Leadership Function
by Frank L. Williams My previous column, entitled A Few Misconceptions About Public Relations, ended with the following statement: “Effective public relations does not begin with tactics like writing a press release or a speech; it is a strategic function that begins in the boardroom, where organizational strategies are developed and leadership decisions are made.”…
Read MoreA Few Misconceptions About Public Relations
by Frank L. Williams Over the years, I have heard numerous misconceptions about what public relations is and is not. Some people with whom I have talked view public relations as merely “free publicity;” others characterize PR as “spin.” One person said PR was “just public speaking,” while others believe the public relations profession centers…
Read MoreSmall Business Survey Results: Social Media
This is the seventh installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked to identify all social networking sites they use…
Read MoreSmall Business Survey Results: News Sources
This is the sixth installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked to identify all general sources from which they…
Read MoreSmall Business Survey Results: Challenges to Marketing & Promoting Businesses
This is the fifth installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked which of the following MOST impedes their ability…
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