Insights
Public Relations: A Leadership Function
by Frank L. Williams My previous column, entitled A Few Misconceptions About Public Relations, ended with the following statement: “Effective public relations does not begin with tactics like writing a press release or a speech; it is a strategic function that begins in the boardroom, where organizational strategies are developed and leadership decisions are made.”…
Read MoreA Few Misconceptions About Public Relations
by Frank L. Williams Over the years, I have heard numerous misconceptions about what public relations is and is not. Some people with whom I have talked view public relations as merely “free publicity;” others characterize PR as “spin.” One person said PR was “just public speaking,” while others believe the public relations profession centers…
Read MoreSmall Business Survey Results: Social Media
This is the seventh installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked to identify all social networking sites they use…
Read MoreSmall Business Survey Results: News Sources
This is the sixth installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked to identify all general sources from which they…
Read MoreSmall Business Survey Results: Challenges to Marketing & Promoting Businesses
This is the fifth installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked which of the following MOST impedes their ability…
Read MoreSmall Business Survey Results: Business Plans & Marketing Plans
This is the fourth installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. Respondents were asked whether, in light of the current state…
Read MoreSmall Business Survey Results: Views of Marketing and Public Relations
This is the third installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked about their views of the differences / similarities…
Read MoreSmall Business Survey Results: Views of the Economy
This is the second installment in a series of posts focusing on the results of that survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked their view of the current state of the economy, respondents answered…
Read MoreSmall Business Survey Results: Challenges Facing Businesses
Thank you to everyone who completed Pioneer Strategies’ recent small business survey. This is the first installment in a series of posts focusing on the results of that survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. Title/Position…
Read MoreResults of Pioneer Strategies’ small business survey
Pioneer Strategies conducted an online survey of small business owners, entrepreneurs and other businesspeople in late 2010 and early 2011. While non-scientific, the results of this survey provide interesting insight into the mindset of businesspeople at this point in time. As the results below indicate, a majority of the respondents were business owners. Which of…
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