Insights
Public Relations: A Strategic Cornerstone, Not an Afterthought
by Frank L. Williams In last month’s column I focused on the fact that public relations should be a leadership function within an organization. The prior month’s column sought to dispel a few misconceptions about PR. Today’s column will further connect the dots between those two issues by touching on a common misconception many organizational…
Read MorePublic Relations: A Leadership Function
by Frank L. Williams My previous column, entitled A Few Misconceptions About Public Relations, ended with the following statement: “Effective public relations does not begin with tactics like writing a press release or a speech; it is a strategic function that begins in the boardroom, where organizational strategies are developed and leadership decisions are made.”…
Read MoreA Few Misconceptions About Public Relations
by Frank L. Williams Over the years, I have heard numerous misconceptions about what public relations is and is not. Some people with whom I have talked view public relations as merely “free publicity;” others characterize PR as “spin.” One person said PR was “just public speaking,” while others believe the public relations profession centers…
Read MoreSmall Business Survey Results: Social Media
This is the seventh installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked to identify all social networking sites they use…
Read MoreSmall Business Survey Results: News Sources
This is the sixth installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked to identify all general sources from which they…
Read MoreSmall Business Survey Results: Challenges to Marketing & Promoting Businesses
This is the fifth installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked which of the following MOST impedes their ability…
Read MoreSmall Business Survey Results: Business Plans & Marketing Plans
This is the fourth installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. Respondents were asked whether, in light of the current state…
Read MoreSmall Business Survey Results: Views of Marketing and Public Relations
This is the third installment in a series of posts focusing on the results of our recent small business survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked about their views of the differences / similarities…
Read MoreSmall Business Survey Results: Views of the Economy
This is the second installment in a series of posts focusing on the results of that survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. When asked their view of the current state of the economy, respondents answered…
Read MoreSmall Business Survey Results: Challenges Facing Businesses
Thank you to everyone who completed Pioneer Strategies’ recent small business survey. This is the first installment in a series of posts focusing on the results of that survey. Please note that this is not a scientific poll. Please also note that response totals may not be recorded at precisely 100.0% due to rounding. Title/Position…
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