Posts by Frank L. Williams
What’s Your Communication “Why”?
by Frank Williams Over the years, I’ve heard clients make resolute statements like “We need to do more press releases,” “We need to get more media coverage,” “We need to attend this event,” or, more in recent years, “We need to do more on social media.” When I hear such a statement, my first question…
Read MoreWhat Comes First: the Pie, or the Slice?
by Frank Williams The idea that your communication activities should be driven by a well-thought-out strategy designed to help achieve your overall business goals is a core underpinning of our philosophy at Pioneer Strategies. Every communication activity should move you closer to your vision and goals. With this philosophy as a guiding principle, we work…
Read MoreEffective Networking Begins With a Strategy
by Frank L. Williams Many of my friends consider me to be a prolific networker. While I do feel I’ve developed a strong network of professional relationships over the years, it was not always so. When I was in my late 20s, I was hired for a sales job because the sales manager – who…
Read MoreDemonstrating Your Expertise
by Frank L. Williams We all prefer to do business with people who are knowledgeable in their fields. If you need a heart surgeon, you want one who has experience and a proven track record of successfully performing the type of surgery you require. If your car isn’t running properly, you want a mechanic who…
Read MoreZach Drennan joins North Brunswick Chamber of Commerce Board of Directors
Account Executive Zach Drennan recently joined the North Brunswick Chamber of Commerce’s board of directors. The North Brunswick Chamber of Commerce is a group of professional, energetic, forward-thinking individuals; community leaders who are willing to volunteer their time and work together to encourage growth and economic progress in Brunswick County. In addition, chamber members help…
Read MoreLessons Learned from 20 Years in Business
by Frank L. Williams I have a hard time believing that Pioneer Strategies is celebrating 20 years in business this August. On the one hand, it seems like I just started the firm, but on the other hand, it’s hard for me to remember doing anything else. Anyone who has been in business for more…
Read MorePioneer Strategies celebrating 20 years in business
LELAND, N.C. – Pioneer Strategies, a public relations and marketing communication firm based in Leland, is celebrating 20 years in business this August. Brunswick County native Frank Williams founded the firm in August 2001 while living in Raleigh, and the firm was incorporated on September 11, 2001. Williams, a 1988 graduate of North Brunswick High…
Read MoreDon’t Confuse Them with the Facts
by Frank L. Williams We’ve probably all heard the saying, “don’t confuse them with the facts.” When I Googled the phrase while writing this article, I found another article entitled “My Mind Is Made Up. Don’t Confuse Me with the Facts.” In his timeless classic, How to Win Friends and Influence People, Dale Carnegie said…
Read MorePaint Your Own Barn
by Frank L. Williams Over the course of my career, I’ve seen far too many organizations allow a reactive mindset and slow response time to hamper their public relations efforts. One organization (we’ll call it Company One) was subjected to a barrage of criticism from other organizations that were affected by one of Company One’s…
Read MoreHow Changes in Purchasing Decisions Could Affect Your Business
by Frank L. Williams Yesterday I was a last-minute speaker for a business group, filling in for a planned speaker who was under the weather. I had to put on my thinking cap and come up with an interesting topic with little time to spare. Given that we are now at the one-year anniversary of…
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